Shin Kong Bank-

Shin Kong Bank-

Official Website Redesign 3D Visual Design

Official Website Redesign 3D Visual Design

Art Direction

Finance

3D Motion

Built around the concept of “Light Evolution,” the project likens Shin Kong Bank to a plant undergoing photosynthesis — continuously innovating, growing, and staying ahead of market trends. A recurring “photon” motif runs through every functional section of the redesigned website (credit cards, personal loans, corporate banking, fund investment, digital services, wealth management, deposits, the Hong Kong branch, and CSR), extending into a matching set of 3D icon visuals. Rendered in glassy, luminous materials with a palette of magenta, blue, and touches of orange, the overall look conveys energy in motion and a sense of translucency befitting the brand.

Light Evolution Brand Identity

Shin Kong Bank | Official Website Redesign 3D Visual Design

Inspired by the concept of "Light Evolution," the project likens Shin Kong Bank to a plant undergoing photosynthesis — constantly innovating in pursuit of growth while staying attuned to shifting market trends.

Light Evolution Brand Identity

Shin Kong Bank | Official Website Redesign 3D Visual Design

Inspired by the concept of "Light Evolution," the project likens Shin Kong Bank to a plant undergoing photosynthesis — constantly innovating in pursuit of growth while staying attuned to shifting market trends.

THESIS STATEMENT

Shin Kong's "New" implies renewal, creativity, and going beyond — the bank keeps rolling out new initiatives in step with digital trends to stay a step ahead and remain customers' first choice. "Light," from photosynthesis, refers to the fastest-moving force in nature — signaling that Shin Kong Bank can foresee opportunities and lead the way in breaking new ground across finance. Beyond the transformation of light energy, "Light Evolution" also represents the bank leading change in the financial field. A photon serves as the core visual symbol representing the bank, running through different financial scenes, rendered in a glassy sphere with visible energy flowing inside.

THESIS STATEMENT

Shin Kong's "New" implies renewal, creativity, and going beyond — the bank keeps rolling out new initiatives in step with digital trends to stay a step ahead and remain customers' first choice. "Light," from photosynthesis, refers to the fastest-moving force in nature — signaling that Shin Kong Bank can foresee opportunities and lead the way in breaking new ground across finance. Beyond the transformation of light energy, "Light Evolution" also represents the bank leading change in the financial field. A photon serves as the core visual symbol representing the bank, running through different financial scenes, rendered in a glassy sphere with visible energy flowing inside.

HOMEPAGE

Main Visual

A photon representing Shin Kong Bank moves through the financial landscape, trailing intertwined, rippling light waves that convey the vitality and energy the bank puts into its service — the driving force behind its continued growth. Symbols representing finance are scattered around the trailing light waves. The palette combines magenta with touches of orange and blue, rendered in a clear, glass-like material.

HOMEPAGE

Main Visual

A photon representing Shin Kong Bank moves through the financial landscape, trailing intertwined, rippling light waves that convey the vitality and energy the bank puts into its service — the driving force behind its continued growth. Symbols representing finance are scattered around the trailing light waves. The palette combines magenta with touches of orange and blue, rendered in a clear, glass-like material.

SUBPAGE

SUBPAGE

CREDIT CARD

Cards are arranged in concentric circles, gradating from a plain single-color card into a richer, tech-textured card — showing how the bank keeps evolving to offer diverse card products. The photon acts as a trigger and focal point, drawing the eye toward the most important, newest card. The palette contrasts blue-violet tones with the photon's warm hue.

CREDIT CARD

Cards are arranged in concentric circles, gradating from a plain single-color card into a richer, tech-textured card — showing how the bank keeps evolving to offer diverse card products. The photon acts as a trigger and focal point, drawing the eye toward the most important, newest card. The palette contrasts blue-violet tones with the photon's warm hue.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

LOAN

Shin Kong helps build your dreams, playing an important balancing role along the way. Common loan-related objects — a car, a house, a lock symbolizing home — are stacked on one side, balanced by the photon on the other, conveying the bank's role in the process. The palette pairs green (signifying loan approval) with neutral blue, accented with pink.

LOAN

Shin Kong helps build your dreams, playing an important balancing role along the way. Common loan-related objects — a car, a house, a lock symbolizing home — are stacked on one side, balanced by the photon on the other, conveying the bank's role in the process. The palette pairs green (signifying loan approval) with neutral blue, accented with pink.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

CORPORATE BANKING

Shin Kong Bank helps businesses build their future, with comprehensive services enabling stable, long-term growth. The scene uses a low camera angle and depth of field to draw the eye upward, blending architectural line drawings with physical buildings to express business growth. Glass and translucent materials create a light, airy feel, with neutral blues for an overall sense of clarity.

CORPORATE BANKING

Shin Kong Bank helps businesses build their future, with comprehensive services enabling stable, long-term growth. The scene uses a low camera angle and depth of field to draw the eye upward, blending architectural line drawings with physical buildings to express business growth. Glass and translucent materials create a light, airy feel, with neutral blues for an overall sense of clarity.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

FUND INVESTMENT

Layered, mountain-like forms represent the ups and downs of stock market trends. The photon leads the movement, marking peaks along the way, and the overall rise and fall conveys a steady, mountain-like presence. Magenta tones are used to suggest auspicious energy and a bullish market.

FUND INVESTMENT

Layered, mountain-like forms represent the ups and downs of stock market trends. The photon leads the movement, marking peaks along the way, and the overall rise and fall conveys a steady, mountain-like presence. Magenta tones are used to suggest auspicious energy and a bullish market.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

ONLINE SERVICE

A digital city represents how digital services have permeated everyday life. Within this digital world, the photon acts as a key transit hub, keeping capital and information flowing and maintaining order. Icons representing various digital services float in the air. Cool tones evoke the electronic world, accented with soft violet, rendered mainly in glass and reflective metal.

ONLINE SERVICE

A digital city represents how digital services have permeated everyday life. Within this digital world, the photon acts as a key transit hub, keeping capital and information flowing and maintaining order. Icons representing various digital services float in the air. Cool tones evoke the electronic world, accented with soft violet, rendered mainly in glass and reflective metal.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

WEALTH MANAGEMENT

An armillary sphere represents Shin Kong Bank safeguarding assets — like planets orbiting under the sun's gravity, surrounding assets are drawn to and protected by the photon, which also keeps the whole system running in order. Gold paired with dark tones conveys stability and prestige, with metal, marble, and glass materials emphasizing an air of refinement.

WEALTH MANAGEMENT

An armillary sphere represents Shin Kong Bank safeguarding assets — like planets orbiting under the sun's gravity, surrounding assets are drawn to and protected by the photon, which also keeps the whole system running in order. Gold paired with dark tones conveys stability and prestige, with metal, marble, and glass materials emphasizing an air of refinement.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

DEPOSIT

A factory-like installation represents the storage, transport, and conversion of assets, forming a complete flow of capital. The photon acts as a key catalyst, keeping market assets circulating continuously. Light purple and light blue tones create a soft atmosphere.

DEPOSIT

A factory-like installation represents the storage, transport, and conversion of assets, forming a complete flow of capital. The photon acts as a key catalyst, keeping market assets circulating continuously. Light purple and light blue tones create a soft atmosphere.

SUBPAGE EXTENSION

SUBPAGE EXTENSION

HONG KONG BRANCH

Hong Kong's iconic Victoria Peak, set against a skyline of high-rises, represents the city and symbolizes the bank's stable, trustworthy image, with landmark icons on the mountain representing the branch concept. Blue tones with warm lighting create a bright yet soft mood, and the mountain uses a jade-like, slightly translucent material.

HONG KONG BRANCH

Hong Kong's iconic Victoria Peak, set against a skyline of high-rises, represents the city and symbolizes the bank's stable, trustworthy image, with landmark icons on the mountain representing the branch concept. Blue tones with warm lighting create a bright yet soft mood, and the mountain uses a jade-like, slightly translucent material.

CORPORATE SOCIAL RESPONSIBILITY

Shin Kong Bank conveys positive energy to the public through environmental, social, and governance efforts. A Newton's cradle concept illustrates the transfer of energy — with each strike, the photon's energy accumulates and transfers, eventually forming a multicolored sphere of positive energy. Soft wave patterns in the background set off icons representing the bank's positive impact and the colorful energy sphere within the glass ball.

CORPORATE SOCIAL RESPONSIBILITY

Shin Kong Bank conveys positive energy to the public through environmental, social, and governance efforts. A Newton's cradle concept illustrates the transfer of energy — with each strike, the photon's energy accumulates and transfers, eventually forming a multicolored sphere of positive energy. Soft wave patterns in the background set off icons representing the bank's positive impact and the colorful energy sphere within the glass ball.

ICON GUIDELINE

The bank's range of services is distilled into an icon language, then translated into 3D to extend the visual system. Concrete icons overlap with abstract geometric forms to create a distinctive sign language — for example, the loan-service icon combines a money bag with a coin-like circle, while the environmental-responsibility icon combines a tree (representing the ecosystem) with a water droplet (representing sustainability). The 3D icons combine iridescent glass with clear refractive glass to build layering and depth, using contrasting colors at the overlaps for a bright, translucent visual effect. The primary palette uses Shin Kong OMNI-U's purple and red, with blue as an accent.

ICON GUIDELINE

The bank's range of services is distilled into an icon language, then translated into 3D to extend the visual system. Concrete icons overlap with abstract geometric forms to create a distinctive sign language — for example, the loan-service icon combines a money bag with a coin-like circle, while the environmental-responsibility icon combines a tree (representing the ecosystem) with a water droplet (representing sustainability). The 3D icons combine iridescent glass with clear refractive glass to build layering and depth, using contrasting colors at the overlaps for a bright, translucent visual effect. The primary palette uses Shin Kong OMNI-U's purple and red, with blue as an accent.

Model Process

Model Process

Need a brand film or visual direction?

Need a brand film or visual direction?

Need a brand film or visual direction?