Cathay United Bank-

CUBE Rewards App promotional video

Motion Design

Brand Storytelling

Finance

Lifestyle

3D Motion

Campaign Visual

On July 5, 2024, Cathay "My Rewards App" was officially renamed "CUBE Rewards App", alongside the launch of a refreshed app icon. The brand continues to deliver everyday surprises through diverse offers and point-boost campaigns, expanding a richer points lifestyle ecosystem for users. YAGA Studio built the project around the concept of the Cathay Points Ecosystem, illustrating how the CUBE Rewards App delivers value beyond rewards while amplifying attention around the "Rewards Points" campaign. To communicate this idea, we produced two promotional films — CUBE REWARDS GIFT (brand film) and CUBE REWARDS GAME (campaign film). Through 3D animation, campaign information is transformed into clear and engaging visuals, making it easier for audiences to understand and participate.

Hero Video

Main Colors

CUBE REWARDS GIFT

The video employs a clean and sophisticated color palette of green, orange, and silver-gray for its iconic visuals. A gift box serves as a metaphor for Cathay's rewards, symbolizing a treasure trove of diverse benefits. As the box opens, it reveals a vibrant and colorful world, representing the multitude of rewards and exciting redemption options. This further underscores Cathay's leading position in the smart lifestyle sphere.

CUBE REWARDS GIFT

Building on the icon’s original color palette, brighter accent colors were introduced to create a lively and engaging visual tone. The film takes the form of a challenge-based game, showing how users can easily earn more Cathay Points by collecting stamps and completing missions. It also highlights the excitement of unlocking five million Tree Points together with other players, showcasing a light, playful, and interactive experience powered by smart technology.