Art Direction
Beauty & Fashion
Campaign Visual
RM 2025 SS Collections" is built on a single visual idea: the world is used to roads that are planned and bounded, but this one isn't a straight line — unzipped like a zipper, it opens into new passageways where direction becomes a choice rather than a given. The visual world is built around roads that twist, hover, and fracture in defiance of physics, with characters placed at varying heights and angles so they interact directly with the terrain around them. A wasteland aesthetic meets a futuristic edge — desolate, yet rendered with technological precision — while vehicles sit abandoned, floating, half-buried, or fused into the landscape itself. The overall setting reads as the ruins of a civilization, or the quiet decay of a world yet to come.














