Golden Melody Awards 2022-

Golden Melody Awards 2022-

Key Visual CGI

Key Visual CGI

3D Visual Design

Entertainment

Campaign Visual

3D Motion

CG design for the 33rd Golden Melody Awards' lead visual, themed "Golden Melody · Heat." Heat is translated into a vibrant, irregular, and highly extensible visual language, symbolizing musicians' passion, willingness to experiment, and the fresh beginnings born from friction with the world.

Golden Melody Awards 33rd Pre-Event Key Visual CG Design

Golden Melody . Heat

Heat itself acts like a catalyst, capable of bringing about all kinds of qualitative change: the flow of heat transfers energy, and rising heat makes objects glow, in turn transforming the shape of the world. Golden Melody itself holds many kinds of heat: widespread popularity, an entire generation's shared fervor for music, and the influence brought by masterful creators in the music field. Through color shifted by temperature, the visual develops into a vibrant, multicolored, irregular language with great extensibility—symbolizing musicians' passion, their willingness to experiment, and the friction with the world that leads us toward a new beginning.

Golden Melody Awards 33rd Pre-Event Key Visual CG Design

Golden Melody . Heat

Heat itself acts like a catalyst, capable of bringing about all kinds of qualitative change: the flow of heat transfers energy, and rising heat makes objects glow, in turn transforming the shape of the world. Golden Melody itself holds many kinds of heat: widespread popularity, an entire generation's shared fervor for music, and the influence brought by masterful creators in the music field. Through color shifted by temperature, the visual develops into a vibrant, multicolored, irregular language with great extensibility—symbolizing musicians' passion, their willingness to experiment, and the friction with the world that leads us toward a new beginning.

Making Of

Making Of

PROCESS

PROCESS

Need a brand film or visual direction?

Need a brand film or visual direction?

Need a brand film or visual direction?