Feng Ze 《 DEEP AWAKENING 》Album-

Feng Ze 《 DEEP AWAKENING 》Album-

CGI

CGI

Art Direction

3D Visual Design

Entertainment

Campaign Visual

Centered on the concept that "breaking out of one's comfort zone is like the process of diving," the album visual draws on the psychological journey of descending, struggling, and rising back up. The design invites listeners to experience the album's narrative—the journey of breaking out of a comfort zone—as they unfold and read through it.

Cover

"Breaking out of one's comfort zone is like the process of diving." During the descent, one must continuously struggle and probe downward; only when reaching the bottom and beginning to rise again can one gradually gain a renewed sense of self—an experience that closely mirrors the psychological shift of breaking out of a comfort zone, from which the imagery naturally emerged. The design aims to guide listeners, as they unfold and read through the album, to feel the narrative of the music—the journey of breaking out of a comfort zone.

Cover

"Breaking out of one's comfort zone is like the process of diving." During the descent, one must continuously struggle and probe downward; only when reaching the bottom and beginning to rise again can one gradually gain a renewed sense of self—an experience that closely mirrors the psychological shift of breaking out of a comfort zone, from which the imagery naturally emerged. The design aims to guide listeners, as they unfold and read through the album, to feel the narrative of the music—the journey of breaking out of a comfort zone.

Lyric book

Lyric book

Poster

Poster

Need a brand film or visual direction?

Need a brand film or visual direction?

Need a brand film or visual direction?