Feng Ze 《 DEEP AWAKENING 》Album-
Feng Ze 《 DEEP AWAKENING 》Album-
Album Design
Album Design
Art Direction
Brand Storytelling
Entertainment
Campaign Visual
Centered on the concept that "breaking out of one's comfort zone is like the process of diving," this project translates the psychological journey of descending, struggling, and rising into a complete physical album experience—spanning the deluxe and standard edition packaging, lyric book layout, poster, and merchandise—inviting listeners to feel the album's narrative journey as they unpack and read through it.

This project is presented in two parts

Album Design
Deluxe Edition Album
The story begins from the very first glance at the deluxe edition's outer packaging. The singer within the bubble resembles a small fish on display in a fish tank—what appears beautiful through that layer of bubble is, in fact, a fragile protective layer. Once the outer shell's opening is unsealed, we are already gazing into that bottomless abyss. The standard edition shares the same concept as the deluxe edition, differing only in form of expression; the cover is composed of a transparent sleeve printed with the logotype, a cover poster, and a saddle-stitched booklet—together forming a complete cover, yet each element can also stand alone when separated.
Album Design
Deluxe Edition Album
The story begins from the very first glance at the deluxe edition's outer packaging. The singer within the bubble resembles a small fish on display in a fish tank—what appears beautiful through that layer of bubble is, in fact, a fragile protective layer. Once the outer shell's opening is unsealed, we are already gazing into that bottomless abyss. The standard edition shares the same concept as the deluxe edition, differing only in form of expression; the cover is composed of a transparent sleeve printed with the logotype, a cover poster, and a saddle-stitched booklet—together forming a complete cover, yet each element can also stand alone when separated.
For the lyric book, unfolding the vertically-folded, sutra-style booklet mirrors the process of diving down and rising back up in the sea—colors transition from dark to light, and the lyrics are blended with distorted, bleeding effects that reinforce the visual sensation of being underwater.
For the lyric book, unfolding the vertically-folded, sutra-style booklet mirrors the process of diving down and rising back up in the sea—colors transition from dark to light, and the lyrics are blended with distorted, bleeding effects that reinforce the visual sensation of being underwater.





Standard Edition
The standard edition shares the same concept as the deluxe edition, differing only in form of expression.
Standard Edition
The standard edition shares the same concept as the deluxe edition, differing only in form of expression.

he cover is composed of a transparent sleeve printed with the logotype, a cover poster, and a saddle-stitched booklet—together forming a complete cover, yet each element can also stand alone when separated.
he cover is composed of a transparent sleeve printed with the logotype, a cover poster, and a saddle-stitched booklet—together forming a complete cover, yet each element can also stand alone when separated.




Lyrics
Unfolding the vertically-folded, sutra-style lyric booklet mirrors the process of diving down and rising back up in the sea—colors transition from dark to light, and the lyrics are blended with distorted, bleeding effects that reinforce the visual sensation of being underwater.
Lyrics
Unfolding the vertically-folded, sutra-style lyric booklet mirrors the process of diving down and rising back up in the sea—colors transition from dark to light, and the lyrics are blended with distorted, bleeding effects that reinforce the visual sensation of being underwater.




Poster
Poster



Credit
Content Creator&Planner|Yafay
Project Manager|Mebo
Graphi Designer| Nayu
Photographer| Chou mo
Stylist|Makoto Chang
CGI | Garting / Yafay
Printing|九水
Album Photo Shoot| 林駿騰
Credit
Content Creator&Planner|Yafay
Project Manager|Mebo
Graphi Designer| Nayu
Photographer| Chou mo
Stylist|Makoto Chang
CGI | Garting / Yafay
Printing|九水
Album Photo Shoot| 林駿騰
Credit
Content Creator&Planner|Yafay
Project Manager|Mebo
Graphi Designer| Nayu
Photographer| Chou mo
Stylist|Makoto Chang
CGI | Garting / Yafay
Printing|九水
Album Photo Shoot| 林駿騰
Need a brand film or visual direction?
Need a brand film or visual direction?
Need a brand film or visual direction?





