Airlee × Dr.Scalp-

Airlee × Dr.Scalp-

Product Film & Key Visual

Product Film & Key Visual

Creative Direction

Art Direction

Beauty & Fashion

Product Film

Taiwanese aesthetic medical brand Airlee collaborated with Korean scalp-care brand Dr.Scalp to launch a co-branded product line, featuring Jessica as the brand ambassador. YAGA Studio created the product campaign film and key visuals, combining professional credibility with an elegant and elevated visual language to redefine the brand image beyond its previously softer and more conservative style.

Key Visual

Key Visual

Through abstract geometric forms and reflective water-like landscapes, the visuals symbolize the product’s restorative and regenerative qualities. The circular structures echo the brand’s “Total Hair Health Management System,” while metallic bubbles further extend the visual language of renewal, circulation, and recovery.

Through abstract geometric forms and reflective water-like landscapes, the visuals symbolize the product’s restorative and regenerative qualities. The circular structures echo the brand’s “Total Hair Health Management System,” while metallic bubbles further extend the visual language of renewal, circulation, and recovery.

Product Film

Centered around the narrative of “gently awakening the scalp and activating a cycle of renewal,” the film combines texture, lighting, and technological aesthetics to soften the coldness often associated with medical beauty visuals, creating a brand experience that feels both premium and trustworthy. ​​​​​​​

Product Film

Centered around the narrative of “gently awakening the scalp and activating a cycle of renewal,” the film combines texture, lighting, and technological aesthetics to soften the coldness often associated with medical beauty visuals, creating a brand experience that feels both premium and trustworthy. ​​​​​​​

Built around the core logic of Scalp → Follicle → Hair, the film transforms scalp care into a continuously circulating system. Flowing metallic structures, reflective water-like landscapes, and floating spheres together create a space of energy circulation, while the circular forms echo the brand’s “Total Hair Health Management System.” Through the contrast of cool metallic textures and soft warm lighting, the visual language delivers both technological precision and an elegant, refined rhythm.

Built around the core logic of Scalp → Follicle → Hair, the film transforms scalp care into a continuously circulating system. Flowing metallic structures, reflective water-like landscapes, and floating spheres together create a space of energy circulation, while the circular forms echo the brand’s “Total Hair Health Management System.” Through the contrast of cool metallic textures and soft warm lighting, the visual language delivers both technological precision and an elegant, refined rhythm.

Styleframe

Styleframe

TC & Process

TC & Process

Need a brand film or visual direction?

Need a brand film or visual direction?

Need a brand film or visual direction?