第六屆走鐘獎典禮視覺統籌 | WBJ 6th Visual Design Coordination

「擁抱多元，無可取代」聚焦網路虛擬人物，象徵每位網紅與素人在數位時代下被全球關注與審視，探索個體與社群的微妙關係。視覺設計以人物意象為核心，營造奇幻超現實氛圍，展現創作者的創新精神與多樣性。 Embrace Diversity, Uniquely Irreplaceable Focusing on virtual characters on the internet, this piece symbolizes how every influencer and ordinary person is under global scrutiny in the digital age. It explores the delicate relationship between individuals and communities. The visual design centers around character imagery, creating a fantastical and surreal atmosphere that showcases the creativity and diversity of creators.

第六屆走鐘獎｜2024 Walk Bell John Awards

典禮視覺統籌｜Visual Package

「擁抱多元，無可取代」

聚焦網路虛擬人物，象徵每位網紅與素人在數位時代下被全球關注與審視，探索個體與社群的微妙關係。視覺設計以人物意象為

核心，營造奇幻超現實氛圍，展現創作者的創新精神與多樣性。

Embrace Diversity, Uniquely Irreplaceable

Focusing on virtual characters on the internet, this piece symbolizes how every influencer and ordinary person is under global scrutiny in the digital age. It explores the delicate relationship between individuals and communities. The visual design centers around character imagery, creating a fantastical and surreal atmosphere that showcases the creativity and diversity of creators.

開場預告｜Opening Teaser

主題概念以網路虛擬人物為核心，象徵每一位站在鏡頭前的網紅或素人。無論身份如何，所有人都在鏡頭和鎂光燈下，被全世界所注視與審視，展現數位時代下個體與社群間的微妙關係。動態則以打板器打板作為開頭，Action後現實進入虛擬切換，鏡頭聚焦網路虛擬人物，接著漸漸帶出主視覺整體。

Centered around an internet virtual persona, the concept symbolizes every influencer or ordinary individual who steps in front of the camera. Regardless of identity, all are placed under the spotlight—watched and judged by the world—highlighting the subtle tension between the individual and the collective in the digital age. The motion sequence begins with a clapperboard snap, marking the start of action. Reality transitions into the virtual realm, the camera zooms in on a digital avatar, and gradually reveals the full key visual.

顏色設定｜Colors

角標設計｜LOGO Bug

角色設計｜Figure Design

工作証｜Event Badge

入圍 VCR｜NOMINEE VCR

緊扣「擁抱多元，無可取代」概念，

將不同角度的虛擬角色結合 Behind the Scenes 呈現於四支入圍影片中，透過製作中或未完成的方式，解構創作過程的美學。

Embrace Diversity, Uniquely Irreplaceable Combining virtual characters from various perspectives with behind-the-scenes footage, the four films deconstruct the aesthetics of the creative process through works-in-progress.

分割畫面｜角色細節導向的視覺聚焦

角色細節導向的視覺聚焦畫面以角色為中心，切分出局部細節如袖口標誌、耳機貼紙、鞋面紋理等，讓微小處成為敘事焦點，建立角色辨識與視覺節奏的多重層次。

Centering on the character, the frame isolates specific elements such as sleeve logos, headphone stickers, and shoe textures. These subtle details become narrative focal points, building layers of character identity and visual rhythm.

創作過程解構｜角色的任意局部混合

角色的任意局部混合以未完成的狀態揭示創作過程，將角色拆解為可混合的局部元素。透過製作中斷點的視覺語言，展現角色在錯置與重組中的生成邏輯，讓「創作中」本身成為作品的一部分。

Revealing the creative process through an unfinished state, the character is deconstructed into interchangeable parts. Using the visual language of in-progress moments, it highlights how the character takes shape through misplacement and recombination—making “in creation” an integral part of the work itself.

去背處理｜模糊場景中的清晰焦點
以去背或框選方式抽離主體，模糊攝影棚場景，聚焦人物局部與攝影器材，讓技術細節成為視覺敘事的主角。
Using cutout or framed selection to isolate key elements, the studio backdrop is blurred while highlighting character details and filming equipment—turning technical fragments into the focal point of visual storytelling.

星光大道｜Avenue of Stars

以玩具配件的主題，結合主要角色與成為創作者的必要器材，將Youtuber的創作日常精心收納於「玩具展示盒」中，透過清晰的展示，觀眾得以一覽創作工具的獨特性，彷彿置身於創作者的創意領域，感受創作歷程中的熱情與多樣性，每一件物品都講述著創作背後的豐富故事。

By encapsulating a YouTuber’s daily creative life within a toy display case, we can vividly showcase the uniqueness of their creative tools. This immersive experience transports viewers into the creator’s imaginative realm, allowing them to feel the passion and diversity of the creative process. Each object tells a rich story about the creation behind it.

舞台視覺｜Stage Visuals

舞台場景設計與主視覺概念緊密結合，營造出沉浸於虛擬世界的體驗

The stage design complements the main visual, creating a visually stunning and immersive experience.

虛擬世界的空間延伸｜層層延伸的相機快門，以相機內部往外看為視角。
以隧道視角構成，創造出觀眾穿越現實至奇幻數位時空的氛圍，使人彷彿深入虛擬世界的核心。

A tunnel-like perspective transports the audience from reality into a fantastical digital realm, as if diving deep into the heart of a virtual world.

畫面開框 + 異材質分割｜以物件為中心旋轉，在畫面上出現視窗開框的動畫，展現異材質分割感。
延伸出「千面虛擬人」的概念，象徵網路世界中無數創作者與網紅多變的面貌與身份，突顯聚光燈下的多元形象。

Expanding on the main visual's core character, the stage design introduces the concept of "thousand-faced virtual beings," symbolizing the diverse identities and personas of countless creators and influencers in the digital world.

戶外攝影棚+走鐘獎獎盃/LOGO｜以走鐘獎獎盃為主角，結合主視覺的戶外場景攝影棚，打造奇幻寫實的舞台。
場景設計延續主視覺中的湖面意象，銀色湖面映射出螢光橘色的天空，透過燈光與視覺效果展現出數位浪漫的氛圍。

Continuing the lake imagery from the main visual, a silver lake reflects a fluorescent orange sky, creating a digitally romantic atmosphere through lighting and visual effects.