yaga studio - RHINOSHIELD AirX | Digital Marketing Visuals

《 RHINOSHIELD AirX 》

Ultra - Cushioned Phone Case

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我們以「生活中的科技保護力」為核心概念為 RHINOSHIELD AirX 系列打造了一套產品行銷視覺，展開品牌視覺敘事。作為 RHINOSHIELD 旗下專為「內傷防護複合系統」所設計的商品系列，我們運用 CG 動畫與靜態設計，並結合真人實拍的場景敘事，將其前衛、時尚、強大的功能，轉化為吸引追求質感與品味消費者的視覺語言。

With a core concept of "technological protection for everyday life," we developed a comprehensive visual identity for the RHINOSHIELD AirX series to drive its brand narrative. As a product line designed specifically for its "Internal Damage Defense System," we used CG animation, static design, and live-action storytelling to translate its tech-forward, stylish, and powerful features into a visual language that attracts consumers who value both quality and style.

This project is presented in two parts

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RHINOSHIELD AirX | Integrated Visual Marketing ⏎

Digital Marketing Visuals

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有別於「RHINOSHIELD AirX | Integrated Visual Marketing」著重於品牌形象的篇章，數位行銷內容聚焦於將 AirX 系列的行銷關鍵點視覺化，以突顯其強大的產品功能性。

Unlike the "RHINOSHIELD AirX | Integrated Visual Marketing" chapter, which focused on brand imaging, this digital marketing content highlights the powerful product functionality of the AirX series by visualizing its key marketing points.

01. Motion Graphic Key Visual

將科技融入人們日常，在外型與防護間取得完美平衡。以人類對極致性能的追求為驅動力，透過如呼吸般膨脹的氣囊，在外太空的宏大視野中，具象化 AirX 無所不在的保護。

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By integrating technology into daily life, we strike a perfect balance between aesthetics and protection. Driven by the human pursuit of peak performance, we use a breathing, expanding airbag to visualize AirX’s ubiquitous protection in the vast cosmic landscape.

02. Product Video

The video highlights the product’s core functional features.

03. KSP

關鍵銷售主張

Impact Isolation x Durability x Recyclable x Air cushioning x Comfort grip

04. RTB

Impact Isolation x Internal Damage Defense x Internal Damage Protection System x Protection Data Comparison

- RTB01｜Impact Isolation -

產品設計核心在於一套精密運作的氣囊防護系統。

當手機受到衝擊時，系統會立即壓縮並將能量擴散至更廣的面積，將衝擊力道完全吸收於氣室內，從而保護手機內部核心元件不受任何損害。

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The core of our product design is a precisely engineered airbag protection system.

Upon impact, the system immediately compresses and disperses the energy over a wider area, fully absorbing the force within the air chamber to protect the phone's internal core components from any damage.

- RTB02｜Internal Damage Defense -

畫面中手機內部元件被氣墊安全承載。AirX 的核心設計便是保護這些精密脆弱的元件免於無形傷害。

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In the image, the phone's internal components are safely cushioned by an air pad. The core design of AirX is to protect these delicate and fragile components from unseen damage.

- RTB03&04｜Internal Damage Protection System -

透過獨家的無膠單一材料設計，利用高頻率震動熱融技術，打造出密閉式的氣室分層結構。特別針對四個邊角，設計了特殊的吸震結構並增加潰縮空間，為產品提供穩定的緩震效果與全面防護。

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Using our proprietary no-glue, single-material design and high-frequency vibration heat fusion technology, we created a sealed, layered air chamber structure. Specifically for the four corners, we designed a unique shock-absorbing structure with an increased crumple zone, providing the product with stable cushioning and comprehensive protection.

- RTB05｜Protection Data Comparison -

影片對比 AirX 與他牌手機殼的防護差異：他牌使高能衝擊過於集中，而 AirX 則透過氣墊分散力道、拉長衝擊時間，大幅減緩能量對內部元件的影響。

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The video compares the protection of AirX against competitor cases: while competitor cases allow high-energy impacts to remain concentrated, AirX's airbag disperses the force and extends the impact duration, greatly reducing the energy's effect on internal components.