《 RHINOSHIELD AirX 》
Ultra - Cushioned Phone Case
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我們以「生活中的科技保護力」為核心概念為 RHINOSHIELD AirX 系列打造了一套產品行銷視覺,展開品牌視覺敘事。
作為 RHINOSHIELD 旗下專為「內傷防護複合系統」所設計的商品系列,我們運用 CG 動畫與靜態設計,並結合真人實拍的場景敘事,將其前衛、時尚、強大的功能,轉化為吸引追求質感與品味消費者的視覺語言。
With a core concept of "technological protection for everyday life," we developed a comprehensive visual identity for the RHINOSHIELD AirX series to drive its brand narrative.
As a product line designed specifically for its "Internal Damage Defense System," we used CG animation, static design, and live-action storytelling to translate its tech-forward, stylish, and powerful features into a visual language that attracts consumers who value both quality and style.
Hero Video
3D animation × Live Action × 2D Motion
將實景拍攝與 CG 技術進行策略性整合,為此專案打造獨特的視覺表現手法。
不同於將 CG 視為單純的後期特效,我們將其提升為定義視覺敘事的核心工具,並貫穿整個製作過程,確保整部影片擁有精準的創意指導,以成功實現品牌的視覺目標。
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We strategically integrated live-action and CG technology to create a unique visual approach for this project.
Instead of treating CG as a simple post-production effect, we elevated it to a core tool for defining the visual narrative. By applying it throughout the entire production process, we ensured precise creative direction from start to finish, successfully achieving the brand's visual goals.
- Styleframe -
- Storyboard & Motionboard -
- TC & Compositing -
Style
Live-Action & 3D Integration
結合產品美學與模特兒演繹,以 CG 合成技術精準呈現 AirX 氣囊的擴張,突顯其強大的保護性能。
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Combining product aesthetics and model performance, CG compositing was used to precisely showcase the AirX airbag's expansion and robust protective performance.
- Prop Design -
為呼應 AirX 的保護功能,我們對 Model 頭部進行 3D 掃描,並透過 3D 列印技術量身打造這頂頭盔。
從外型設計、建模到結構,每個環節都經過精密設計與測試,確保完美貼合。
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To echo the protective function of AirX, we performed a 3D scan of the model's head and custom-built this helmet using 3D printing technology.
From its initial design and modeling to its final structure, every element was meticulously engineered and tested to ensure a perfect fit.
Design process
- Styling -
為呈現 AirX 的產品獨特性,我們從打版到產出,量身打造了相對應的服裝造型。
對齊行銷概念的「太空」主題,妝造風格以銀白色調與未來感為主。
對齊行銷概念的「太空」主題,妝造風格以銀白色調與未來感為主。
此外,更透過妝造的濃淡對比,營造出產品登場前後的視覺戲劇性。
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Aligning with the "cosmic" theme of the marketing concept, the makeup and styling adopted a silver-white, futuristic aesthetic.
Furthermore, the use of contrast in the makeup was used to create visual drama, highlighting the scenes before and after the product's appearance.
Furthermore, the use of contrast in the makeup was used to create visual drama, highlighting the scenes before and after the product's appearance.
Design process
- R & D -
Air VFX WIPO
Rock Material Octane Node Breakdown
- Pose Test -
- Credit -
Client|RHINOSHIELD
Production House|YAGA Studio