國泰世華銀行｜CUBE Rewards App promotional video

國泰優惠 My Rewards App 於 2024 年 7 月 5 日正式更名為「國泰優惠 CUBE Rewards App」，並同步更新 App 識別 icon。品牌持續致力於為用戶帶來生活中的小驚喜，透過多元優惠與點數放大活動，打造更完整的點數生活圈體驗。 YAGA Studio 以「國泰點數生態圈」為核心概念，透過視覺敘事呈現 CUBE Rewards App 如何為用戶帶來超越優惠本身的價值，並進一步提升「優惠點」活動的討論與關注度。為此，我們打造兩支宣傳影片——形象篇《CUBE REWARDS GIFT》與活動篇《CUBE REWARDS GAME》，以 3D 動畫形式將活動資訊轉化為直觀易懂的視覺內容，使觀眾能更輕鬆地理解並參與其中。

Project Overview

國泰優惠 My Rewards App 於 2024 年 7 月 5 日正式更名為「國泰優惠 CUBE Rewards App」，並同步更新 App 識別 icon。品牌持續致力於為用戶帶來生活中的小驚喜，透過多元優惠與點數放大活動，打造更完整的點數生活圈體驗。

YAGA Studio 以「國泰點數生態圈」為核心概念，透過視覺敘事呈現 CUBE Rewards App 如何為用戶帶來超越優惠本身的價值，並進一步提升「優惠點」活動的討論與關注度。為此，我們打造兩支宣傳影片——形象篇《CUBE REWARDS GIFT》與活動篇《CUBE REWARDS GAME》，以 3D 動畫形式將活動資訊轉化為直觀易懂的視覺內容，使觀眾能更輕鬆地理解並參與其中。

On July 5, 2024, Cathay “My Rewards App” was officially renamed “ CUBE Rewards App”, alongside the launch of a refreshed app icon. The brand continues to deliver everyday surprises through diverse offers and point-boost campaigns, expanding a richer points lifestyle ecosystem for users.

YAGA Studio built the project around the concept of the Cathay Points Ecosystem, illustrating how the CUBE Rewards App delivers value beyond rewards while amplifying attention around the “Rewards Points” campaign.
To communicate this idea, we produced two promotional films — CUBE REWARDS GIFT (brand film) and CUBE REWARDS GAME (campaign film). Through 3D animation, campaign information is transformed into clear and engaging visuals, making it easier for audiences to understand and participate.

Main Colors

《 CUBE REWARDS GIFT - 形象篇》

影片以 Icon 的綠色、橘色和銀灰白為主色調，呈現出穩重且乾淨的視覺風格。

以禮物盒作為象徵，代表國泰的優惠，當禮物盒打開時，裡面展現出多彩豐富的生活圈，象徵著多元的小數點回饋和驚喜兌換，進一步強調國泰在智能生活圈中的領導地位。

The video employs a clean and sophisticated color palette of green, orange, and silver-gray for its iconic visuals. A gift box serves as a metaphor for Cathay's rewards, symbolizing a treasure trove of diverse benefits. As the box opens, it reveals a vibrant and colorful world, representing the multitude of rewards and exciting redemption options. This further underscores Cathay's leading position in the smart lifestyle sphere.

《 CUBE REWARDS GIFT - 活動篇》

在保留 Icon 主要配色的基礎上，加入了更加鮮明的輔助色，營造出活潑且富有吸引力的氛圍影片以挑戰遊戲為主題，展示用戶透過集章和完成任務，輕鬆獲得更多的小樹點，並與其他玩家共同分享五百萬小樹點的樂趣，強調智能科技帶來的輕鬆愉快的互動體驗。

Building on the icon’s original color palette, brighter accent colors were introduced to create a lively and engaging visual tone.
The film takes the form of a challenge-based game, showing how users can easily earn more Cathay Points by collecting stamps and completing missions.
It also highlights the excitement of unlocking five million Tree Points together with other players, showcasing a light, playful, and interactive experience powered by smart technology.