台灣醫美品牌 Airlee 與韓國頭皮管理品牌 Dr.Scalp 聯名推出產品，由 Jessica 擔任品牌代言人。
YAGA Studio 為其打造產品形象影片與 KV，結合專業可信感與優雅大氣的視覺語言，
跳脫過往較為溫和保守的風格，重新建立品牌形象。
Taiwanese aesthetic medical brand Airlee collaborated with Korean scalp-care brand Dr.Scalp to launch a co-branded product line, featuring Jessica as the brand ambassador. YAGA Studio created the product campaign film and key visuals, combining professional credibility with an elegant and elevated visual language to redefine the brand image beyond its previously softer and more conservative style.
Key Visual
透過抽象幾何主體與鏡面水感地景，象徵產品的修復與再生能力；環形結構呼應品牌「全方位毛髮健康管理系統」的核心概念，並以金屬質感泡泡延伸詮釋更新、循環與修復的意象。
Through abstract geometric forms and reflective water-like landscapes, the visuals symbolize the product’s restorative and regenerative qualities. The circular structures echo the brand’s “Total Hair Health Management System,” while metallic bubbles further extend the visual language of renewal, circulation, and recovery.
Product Film
以「頭皮被溫柔喚醒，新生循環啟動」作為敘事核心，透過質地、光感與科技美學，降低醫美視覺的冰冷感，呈現更具高級感與信任感的品牌體驗。
Centered around the narrative of “gently awakening the scalp and activating a cycle of renewal,” the film combines texture, lighting, and technological aesthetics to soften the coldness often associated with medical beauty visuals, creating a brand experience that feels both premium and trustworthy.
整體以 Scalp → Follicle → Hair 作為核心邏輯，將頭皮管理轉化為一種持續循環的系統結構。
流動的金屬結構、鏡面水感地景與漂浮球體，共同構築出能量循環的空間；環形結構則呼應品牌「全方位毛髮健康管理系統」的核心概念。透過冷調金屬與柔暖光感的交會，讓科技語言在精準之外，也保有優雅且細膩的節奏。
Built around the core logic of Scalp → Follicle → Hair, the film transforms scalp care into a continuously circulating system.
Flowing metallic structures, reflective water-like landscapes, and floating spheres together create a space of energy circulation, while the circular forms echo the brand’s “Total Hair Health Management System.” Through the contrast of cool metallic textures and soft warm lighting, the visual language delivers both technological precision and an elegant, refined rhythm.
Styleframe
TC & Process
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